J.C. Penney Adds Nike Stores to 600 Locations

J.C. Penney said Tuesday it will add Nike (NKE) brand shop environments in 600 of its department stores, dedicating 500 square feet within its mens departments.

The shops will feature an expanded assortment of apparel and accessories from Nike with the Nike logo emblazoned throughout the shop.

To complement the availability of extended sizes in stores, JCPenney will offer shoppers more colors and size ranges of Nike products for men, women and kids at the JC Penney website. JCP is trading more than 3% higher while Nike shares are up nearly 2%.

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